Options/HSY

HSYThe Hershey Company

Options Analysis Report•SUGAR & CONFECTIONERY PRODUCTS

Market Cap $35.0B|NYSE

● 2026-09-11$173.32

NEUTRAL

Analysis: 2026-09-10 EOD data

1Y -6.3%YTD -5.0%7D +0.1%

Options Vol

1,349

30D

Implied Move

±7.5%

IV Rank

17%

HSY Options Overview

Mixed signals. No clear edge detected.

REWARDS

RISK ANALYSIS

Snowflake Analysis

Balanced conditions with no clear edge

Learn

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HSY Gamma Walls

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Value

Is IV priced right?

6.9

ExpensiveCheap

Measures whether options are cheap, fair, or rich relative to historical and peer

levels.

Risk Checks6/9 checks passed

IV Rank

≤35%

IV Rank 31.7% — cheap vs history

IV/HV Ratio

<1.05x

IV/HV 1.30x — IV premium over HV

Sector Relative≤50%

Sector percentile 50% — below sector median

Term Structure

<1.1x

Front/Back 0.95x — contango

Skew Normal

<1.25x

Put/Call IV 1.16x — elevated

Absolute IV

<80%

ATM IV 28.2% — normal range

Spread-Adjusted Value

<80%

Effective IV 58.1% (ATM 28.2% + spread 14.9% + bias) — good value

Execution Efficiency

<3.0%

Total drag 23.08% (spread 14.93% + slippage 8.15%) — high friction

Vega Efficiency

≥5.0

Vega efficiency 2.38 (vega 3.548 / spread 14.93%) — spread drag

Sentiment

Bullish or bearish?

4.7

BearishBullish

Analyzes

put/call ratios

open interest skew

, and flow direction to determine market bias.

Risk ChecksBearish - Moderate signal (Conviction: -24%, Raw: -20%)

Flow Direction

|net sentiment| ≥25%

Conviction-weighted: -24% (bearish) — Raw: -20%

OI Skew Magnitude

≥15%

|OI skew| 12.4% — balanced

Volume-OI Alignment

Same sign, |vol skew| ≥10%

Vol skew -2.7%, OI skew +12.4% — divergent (opposite)

Conviction Quality

≥2/3 conditions

0-DTE 22%, far-OTM 15%, avg DTE 30

OI Momentum

|change| ≥3%

OI change +0.0% (5d) — stable

Smart Money Flow

|weighted flow| ≥20%

ITM: -71%, ATM: -9%, OTM: +1% — strong bearish (ITM/ATM aligned)

Sector Relative≤40% or ≥60%

Sector P/C percentile 66% — bearish vs sector

Activity

Unusual activity?

3.1

QuietActive

Detects volume surges,

block trades

, and unusual options activity that may signal moves.

Risk Checks0/8 checks passed

Volume Surge

≥1.5x

Volume 0.8x avg — normal

Turnover Rate

≥15%

Vol/OI 3.9% — normal turnover

Multi-Day Persistence

≥2 days

1 day(s) elevated — may be one-day event

OI Build

≥5%

OI change +1.2% (5d) — stable

Sector Relative≥60%

Sector activity percentile 49% — neutral vs sector

Trade Quality

≥30%

Large trade volume 12% — mostly retail

Execution Urgency

≥60%

Aggressive execution 35% — patient

Flow Conviction

≥30

Conviction -24 (bearish) — mixed

Liquidity

Can I trade efficiently?

3.0

IlliquidLiquid

Evaluates

bid-ask spreads

, volume depth, and open interest for trade execution quality.

Risk Checks2/8 checks passed

Tradeable Spread

≤5.0%

Spread 14.9% — wide

Adequate OI

≥10,000

OI 34,499 — adequate

Active Volume

≥500

Volume 1,349/day — adequate

Reasonable Cost

≤$0.50

$0.75 to cross — expensive

Strike Coverage

≥5 strikes

1 liquid strikes — limited options

Sector Relative≤40%

Sector spread percentile 54% — neutral vs sector

Order Book Depth

≥100 contracts

Depth 38.2 contracts (bid:23.8 ask:14.4) — thin

Execution Quality

<1.0%

Avg slippage 8.15% — poor

Timing

Is now a good time?

6.5

RiskyFavorable

Considers earnings proximity,

time decay

, and event calendar for optimal entry timing.

Risk Checks5/9 checks passed

Term Structure Clarity

|slope| ≥5%

Slope -5.3% — contango

IV Percentile Clarity

<30 or >70

IV percentile 32% — neutral

Event Detection

≥10pts kink

IV kink -1.4pts — no clear event

Theta/Vega Clarity

<0.5 or >2.0

θ/ν ratio 6.60 — favors income trades

Expiration Distribution

≥3 expirations

5 liquid expirations — flexible

Event Risk

≥60% (safe)

caution advised: FOMC in 5d; CPI in 0d (HIGH)

Spread Momentum

<1.2 ratio

Spread ratio 1.00x — stable

Flow Momentum

≥25% strength + ≥50% consistency

Flow -24% @ 62% consistency — unclear

Smart Money Timing

≥40 composite score

Score 42 (ITM 20% + inst 12%) — moderate institutional

Directional Strategy Fit

Option Buyers

Long Calls5.5

bullishIV cheap, mixed flow

Long Puts5.7

bearishIV cheap, mixed flow

Premium Sellers

Cash-Secured Put4.1

bullishIV too cheap, mixed flow

Covered Call4.3

bearishIV too cheap, mixed flow

For educational purposes only. Not investment advice.

The Options Desk tracks the move options price into every US earnings report the week of Sep 7, next to how much each stock has actually moved on its past prints — plus the SPY, QQQ and IWM expected ranges and the gamma walls that box them in.

More on HSY

HSY gamma walls HSY option chain HSY max pain HSY expected move HSY IV rank HSY put/call ratio HSY options flow