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CPB reports on Thursday, September 3 before the open. The at-the-money straddle covering that report prices a ±5.6% move — roughly $22.08 to $24.70 from $23.39. CPB has averaged ±4.4% on its last 7 earnings reactions (biggest: 7%), so this print is priced at 1.3× its own history.
Implied move = the live at-the-money straddle for the expiry covering the report (Sep 4); it shifts intraday. Historical move = the average of CPB’s own 1-day earnings reactions over its last reported quarters — a reference, not a forecast.